Aaron Judge Teams Up with NYC Sock Brand to Boost Charitable GivingBy The Daily Report Staff | June 6, 2025
NEW YORK, NY — Yankees star Aaron Judge has partnered with New York City-based sock company Tall Order, becoming an equity partner and using the collaboration to support charitable causes through his All Rise Foundation.
Tall Order, founded in 2017 by twins Mike and Dan Friedman in honor of their father who died in the 9/11 attacks, produces size-inclusive, performance-grade socks and is known for giving back to first responders and military families. Judge first discovered the brand in 2021, praising its comfort and durability, especially for larger athletes like himself.
Judge, who stands at 6-foot-7, initially contacted Tall Order for custom socks to meet his performance needs. That relationship grew into a full-fledged partnership. Now, he’s launching a new sock line that includes replicas of his custom pairs, with proceeds benefiting charitable efforts.
A portion of the proceeds will go to the All Rise Foundation, which supports youth development, while Tall Order’s manufacturing partner, United Legwear & Apparel Co., has pledged 15% of all sock sales during September to the Tunnel to Towers Foundation—a group that supports veterans, first responders, and 9/11 families.
The collaboration also includes a community component, such as donating 18,000 pairs of socks for a stadium-wide giveaway during a special “Performance Sock Day.”
Lisa Friedman, co-founder of Tall Order, emphasized the shared values that led to the partnership, saying that Judge’s dedication to giving back aligned perfectly with the company’s mission. United Legwear CEO Isaac E. Ash, who played a role in connecting Judge with the company, noted the significance of baseball in helping the city heal after 9/11.
This partnership goes beyond a typical endorsement deal. It represents a union of purpose, where performance wear meets philanthropy, and where every sale contributes to meaningful change. Judge’s move not only supports his charitable foundation but also elevates a local business built on resilience and service.
Aaron Judge continues to prove that his impact reaches far beyond the baseball diamond—now extending into community empowerment and compassionate entrepreneurship.
